After 11 years of waiting on a green card, I’m leaving Toronto for Dallas and documenting every step. Brands can come along for the ride.
“It’s not really about leaving a city. It’s about leaving the life inside it.”Desiree Thomas · A Desired Journey on Substack
I started my green card process at 23. I got approved at 34.
Toronto is the only home I’ve ever had. Now I’m packing up that life, landing in Dallas, and building a new one from the ground up: a new home, a new routine, and a business run from a new country.
My audience is already following along. This campaign gives the right brands a seat on the journey before it happens, so their products become part of the story instead of an ad break inside it.
Five chapters, from the last box packed in Toronto to the first full year in Dallas. Partners can board any one, or all five.
| Chapter | Destination | On camera | Brand gate | Status |
|---|---|---|---|---|
| 01 | PACKING UP A LIFE | Decluttering, goodbyes | Storage · moving · luggage | Boarding |
| 02 | THE MOVE | Travel day, YYZ → DFW | Airlines · travel · tech | Boarding |
| 03 | LANDING IN TEXAS | Bank, phone, car, ID | Fintech · telecom · auto | Boarding |
| 04 | BUILDING HOME | Apartment, room by room | Furniture · decor · home | Boarding |
| 05 | THE NEW LIFE | Routines, work, community | Wellness · AI · lifestyle | Scheduled |
All gates open now. Early partners get first choice of chapter.
What I’ll film in each chapter, and where your brand fits naturally.
Thirty-four years in one city, edited down to what fits in a few suitcases. Decisions, nostalgia, goodbyes and the practical side of leaving.
Travel day from YYZ to DFW: the airport, the flight, the cross-border paperwork and the moment it becomes real.
Everything nobody tells you about starting over in the U.S.: no credit history, a new bank, a new phone number, a car and a driver’s licence.
A new Dallas home, set up room by room. Every piece chosen on camera, from the first night to the finished reveal.
Building routines, community and a business from a new city. Fitness, faith, friendships, Dallas discoveries, and running Desired Media with AI-powered systems.
Reels from the move so far. My audience is already watching it unfold.
Tap a Reel to watch it on Instagram.
An audience that already lives on both sides of this border, and the exact women moving, nesting and starting over.
“I got approved for my green card.” The story is already running, and people are already asking what comes next.
Three ways to come along. Every package is custom-built around your goals, timing and product.
One natural integration inside the chapter that fits your product best.
Own a full chapter of the move. Your brand is part of every episode in it.
Presenting partner of the whole journey: “Moving to America, presented by you.”
This story only happens once. The brands that book early become part of it.
I genuinely need a bank, a phone plan, furniture and a moving plan. Your product gets used, not just shown, at the exact moment it matters.
My audience watched the green card news. They’re invested in what happens next, so recommendations land like advice from a friend.
Ten years running brand campaigns means on-brief concepts, clean approvals, on-time delivery and reporting you can take to your team.
Tell me your goals, product and timeline.
I’ll match you to the right chapter with episode ideas built for your brand.
Confirm deliverables, timing and usage.
Content publishes as the move happens, with reporting after each chapter.